What is Your Accounting Elevator Pitch?
Do you have an elevator pitch for your accounting career? If you’re not familiar with the concept, the idea is what you would say if you were in an elevator with someone who could provide the means to your success. With only 30 to 60 seconds to convey who you are, what would you say? An elevator pitch is a powerful networking tool, and even as a finance professional it can benefit you to develop your sort speech. Here are 4 tips to get you started.
- Grab their attention. Step one is to make sure the other person is listening. When you only have less than minute, you need to start out strong. If you spend too much time leading up to your point, they’ll tune out and you’ll miss your chance. Start out with your goal, greatest strength, or best accomplishment. Don’t be afraid to be bold and exciting with your pitch. For example, “Budgets are my passion and I want to be the next Suze Orman, but better.”
- Be memorable. Most importantly, you want the other person to walk away from your conversation and remember you in a positive way. You don’t have to do something extraordinary to be memorable, but you do have to say the right things to the right person when you have them in front of you. In your elevator pitch, describe one or two small details that make you different from everyone else.
- Be a problem solver. You want to encourage the other party to contact you and discuss additional thoughts and ideas. The best way to do that is to be a problem solver. Positioning yourself as extremely helpful will open the doors to more conversations. Recognize that everyone you talk to has a problem and you can be in the best position to solve it. For example, tell them how you saved your last company money. Provide data when possible to drive the point.
- End with a question. Lastly, many people use this trick to end their elevator speech. Why? Because it encourages further conversation. You can really ask any question you want, but a common question that can help build the connection is to say something like, “Could I get your card so I can touch base with you and talk about this more?” You can also end the conversation with something more specific if you have a goal in mind.