Are You Offering What Current Job Seekers Are Looking For?

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In a candidate-driven job market, most highly skilled professionals don’t have much trouble finding a new job. Companies must compete for top talent, making it critical that hiring managers showcase aspects of a role and what the organization has to offer that will entice job seekers to apply.

By understanding what current job seekers want to find, you can align your recruitment efforts to address those points. Here are some tips to make sure you are offering what candidates actually want.

Competitive Compensation

Salary and benefits packages will always have an impact on candidate interest. If your pay range doesn’t measure up to standards in your area or your benefits package doesn’t include key elements, you’ll struggle to find the top talent you need to thrive.

Ideally, you want to list the position’s salary range in the job ad. Additionally, provide an overview of any additional benefits, ensuring job seekers understand what you have to offer.

If you aren’t sure whether your compensation package is competitive, do some research. Examine what competitors in your region provide and work to match or exceed those offerings.

A Positive Culture

Employees want to feel comfortable in their work environment. This includes not just the physical space but also the overall mentality of the workplace. Most professionals favor supportive, cooperative and positive workplaces. So, make sure to showcase the positive aspects of your company culture and enticing points about your physical environment, giving job seekers a glimpse into what it is like to be an employee.


Professionals are putting increasing importance on authenticity. They want to find an employer that fulfills its promises and acts in accordance with its mission and values.

Make sure job seekers can easily learn about your values and how you put them into practice. If you make a commitment, such as promising to follow up with candidates on a specific date, strive to live up to it. Otherwise, job seekers may doubt you are authentic, and that will cost you candidates.

Professional Development

Most professionals have aspirations beyond their next role. This causes them to favor employers who will help them keep moving forward.

Highlight any professional development programs you make available to employees. This can include formal training, mentorship arrangements or anything else that supports their growth.

Career-planning services are also a benefit that can help your company stand out from the competition. By being able to show candidates and employees what they can learn within your company as well as outlining how they can move up, you are speaking to their desire for professional development and advancement opportunities.

Ultimately, job seekers are looking for all the offerings above. By discussing these elements in your job ads, you can attract top talent with greater ease, even in today’s tight labor market. If you’d like to know more, the team at VB can help. Contact us to speak with one of our recruitment specialists today and see how our expertise can benefit you.

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