Going Up? Prepare Yourself by Crafting the Perfect Elevator Pitch
Typically, you don’t have a lot of time to make a strong first impression. People will usually start sizing you up in a matter of seconds, so you need to make every one of those initial impressions work in your favor, and that’s where the elevator pitch comes in.
An elevator pitch is a short speech that summarizes your passions and experience, often in 30 seconds or less. It serves as a high-level introduction and can be used during interviews, networking events, or during a chance encounter – such as an elevator ride.
Crafting the perfect elevator pitch is essential for promoting yourself. If you don’t already have one at your disposal, here’s how to create the ideal version.
Identify Key Points
An effective elevator pitch needs to be highly focused, so you need to determine precisely which details provide the most value.
Typically, the easiest way to nail down which points you’ll cover is to list your relevant accomplishments, skills and experiences. After brainstorming, make the list as concise as possible until only the most prominent and relevant details remain, usually just a few sentences or bullet points.
Once you’ve narrowed it down, review each statement and eliminate any industry jargon and acronyms. Not every hiring manager or professional is going to be as well-versed in these areas, so stick with language that is easy to understand – regardless of the listener’s background.
Cover the Basics
Elevator speeches need to cover a few important parts right from the beginning. Ultimately, it must cover who you are, what you do, and what you are hoping to find in just a sentence or two.
You’ll want to provide your name, an appropriate job title and associated industry (possibly touching on your total years of experience), and the general kind of opportunity you are seeking. For example, “Hi. I’m Will Smith. I’ve worked in the IT industry for about 10 years and now I’m looking for opportunities as a software developer in the Los Angeles area.”
After the introduction, you can begin to discuss the key points you identified in the previous steps as well as how you can provide value to your next employer.
The principle applies to networking opportunities as well but, instead of saying you are “looking for employment opportunities,” you might state that you are “interested in connecting with like-minded professionals,” or another point that described your goals at this stage in your career.
Remember, It’s Not About You
Even though you are discussing yourself, an elevator pitch is never truly about you. The other person wants to know what the value is for them, so you need to tailor your pitch based on that premise.
Ideally, you want to explain how you can provide value to a business or networking connection, using your achievements, skills and experience to back up your points. Additionally, make sure to embrace benefit-focused language throughout your elevator pitch, as this will be more enticing to the listener.
By following the tips above, you can craft a strong elevator pitch to serve as a solid introduction during interviews, networking events, and more. Then, all you need to do is practice your speech out loud until it becomes second nature.
Is Your Pitch Interview-Ready?
When you have a clear idea of how to present your experience and your goals in a professional setting, recruiters and potential employers have an easier time identifying the best fit for you. If you are interested in learning more or are seeking new opportunities, contact the team of talent managers at VincentBenjamin today.