Social media is considered a necessary aspect of professional networking, but how do you know whether or not you should be on a certain site? Not all of them are created equally. So when you’re considering which services to use, it is a good idea to look at the pros and cons. Are you considering how Google+ can help you find a job and network in your industry? Here are some things to know about the site.

• Google hangouts. Google has an exceptional tool for video conferencing that can work just as well as Skype with a few added benefits. Google Hangouts are free to use. With it, you can video conference with several people at a time, which can be great for meetings between remote workers and group interviews.
• Google groups. Through Google+ you can also join a variety of groups which can function much like those on LinkedIn. Search through groups based on your location or your industry. Once you’ve followed a group, you can post information that you believe the other readers will find interesting or useful, just like you would with any other social media account.
• Completing a profile. If you have a Google or Gmail account, you already have the skeleton for Google+. You can add a profile photo and a cover photo and complete your basic bio with information you want others to know about you professionally. You can also link it to other accounts, like YouTube as well as blogs or publications.
• Following members. Once you have your profile created, you should follow others. As with LinkedIn, start with individuals you believe would strong members of your network. Former coworkers or bosses with whom you’ve had a good relationship, experts in your industry, and business leaders in your community are great places to start.

Of course, if you have a LinkedIn, Facebook, and Twitter account you may elect to skip Google+, and that is okay. It is not imperative that you are on all social media platforms, but that you are active and engaged on the ones you select.

Do you want to know more about social media and your job search? We have recruiting offices located in Phoenix, Denver, Los Angeles and Orange County, so call us today!