Why Company Research Is Important: What to Keep in Mind

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Most job seekers understand that interview preparation is critical if they want to stand out from other candidates. While it is important to practice answers for standard questions and review the job announcement to make sure you understand the nuances of the role, researching the company is also a vital step.

By researching the company, you can learn more about the organization’s priorities. Plus, it gives you the ability to work these details into your interview responses, making you seem like a stronger candidate.

If you are preparing for an interview, here are a few aspects of the company that are worth researching.

What the Company Values in Its Employees

Taking some time to learn about the company’s top performers can be a smart move. If you can discover what the organization values most in its workers, you can align yourself with those priorities.

You can figure this out by reading between the lines in the job description. Look for words and phrases that describe the personality of the ideal candidate or any must-have soft skills.

You can also find out more by reading employee profiles on the company’s website or social media pages. If you can identify members of the team, perusing their social media pages (if they are publicly accessible) can give you insights into their personalities, which can be helpful clues as well.

Recent News and Events

Being knowledgeable about any recent news or company events can play in your favor during an interview. Take some time to review any press releases and the organization’s social media pages to find out about its latest accomplishments and announcements. That way, you’ll have more insight into the current state of the business and can speak to applicable points during your meeting with the hiring manager.

Culture, Mission, and Values

If you want to be able to say you’ll fit in at the company with any degree of confidence, you need to make sure it’s true. The easiest way is to research the organization’s culture, mission, and values.

Finding out about the company’s mission and values is typically easy. Often, this information is going to be on the organization’s website.

While learning about the culture requires a bit more digging, it isn’t overly complicated. You can glean some information from recent news and events, social media posts and company blogs.

Products and Services

Walking into an interview without a basic understanding of the company’s products or services is generally a bad idea. Even if you would be working in a supporting job, you are playing a critical role in the company’s success as your actions influence the delivery of products or services, at least indirectly.

Head to the company’s website and get a feel for its offerings. That way, you can speak about them if the need arises during your interview.

Researching the company is critical if you want to excel during your interview. By following the tips above, you can make sure you don’t overlook an important aspect of the business. If you’d like more guidance, the staff at VB can help. Contact us to speak with a member of our knowledgeable team today and see how our interviewing expertise can benefit you.

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